Despite the frequent headlines announcing return-to-office mandates by large companies, it’s becoming clear that the dispersed workforce is becoming a permanent fixture. As employees return to the office, their expectations have evolved beyond merely having a physical workspace for their tasks. These heightened expectations pose challenges for HR teams trying to maintain current, informative, and engaging employee communications. When it comes to workplace communication tools, there is often a temptation to embrace the “out with the old, in with the new” technology mindset. Digital signage, while a technology mainstay, is rapidly evolving to meet the needs of HR teams seeking to advance their communication strategies. According to a recent research study, the global digital signage market was valued at $25.1 billion last year and is projected to reach $52.7 billion by 2032. Over the next decade, this market is expected to achieve a high compound annual growth rate of 7.7%. In summary, digital signage has grown into a dynamic tool that revolutionizes how organizations engage with their employees. In a dispersed workplace, employees miss out on the day-to-day interactions typical in traditional offices. Digital signage bridges this gap by creating a virtual meeting point where colleagues can gather virtually, fostering a sense of community and shared purpose. Digital signage also plays a vital role in explaining the “why” behind employees working in the office. Messages celebrating achievements, recognizing milestones, and sharing company news carry more impact when presented on dynamic digital screens, fostering a stronger sense of belonging. By utilizing digital signage in the workplace, HR can leverage SharePoint to effectively promote essential information from the company intranet, including events and pages. Machine learning algorithms enable digital signage platforms to analyze data and adapt the content in real-time, tailoring messages to the specific needs and preferences of the audience. Dynamic content recommendations based on user behaviour, weather updates, or even the time of day are all made possible through AI. For instance, a digital sign in a lobby could display a warm greeting in the morning and switch to important updates during peak work hours. In a dispersed workplace, this level of customization ensures that every employee, regardless of location, receives messages that resonate with them. Furthermore, AI-powered analytics provide valuable insights into content performance, which is especially useful for HR teams. They can track engagement metrics such as views and interactions, enabling them to refine their communication strategies and ensure messages remain relevant. In the fast-paced world of modern business, staying connected with employees is crucial for success. While “The Great Resignation” may be behind us, employee satisfaction and engagement will continue to influence business outcomes. Digital signage emerges as a dynamic solution to address the unique challenges posed by dispersed workforces. By harnessing the power of AI and data analytics, businesses can transform their internal communication strategies, ensuring that messages are delivered efficiently and engage every team member, regardless of their work location. Embracing digital signage as a major internal communications channel paves the way for a more cohesive, informed, and motivated workforce, ultimately driving greater organizational success in today’s workplace.
